To add a link to your TikTok bio, go to your profile, tap Edit profile, then Website, paste your address and save. If you can see the website field, that's all there is to it.
If you can't see it, you're not doing anything wrong. TikTok doesn't give the website field to every account, and the rules have changed several times. This guide explains who can add a link, how to qualify if you can't yet, what to do in the meantime, and how to make a TikTok bio link actually turn viewers into customers.
Key takeaways
TikTok only shows the website field to eligible accounts, historically personal accounts with at least 1,000 followers or business accounts, and the rules vary by region. If the field is missing, switching to a business account is usually the quickest route, but it limits you to TikTok's commercial music library. Until you qualify, use a short, typeable address in your bio text and link your Instagram or YouTube, where links work. Once you have the link, make sure the page matches your latest videos, because TikTok visitors decide in seconds.
How to add a link to your TikTok bio
These steps were checked in October 2026. TikTok adjusts its menus fairly often, so the labels may differ slightly on your phone.
- Open TikTok and tap Profile in the bottom-right corner.
- Tap Edit profile.
- Tap Website (it may say Add your website).
- Paste your link.
- Tap Save.
Your link now appears under your bio, and anyone visiting your profile can tap it. Test it once yourself to make sure it opens the right page.
Why the website field might be missing
TikTok doesn't let every account add a clickable link, mainly to limit spam. Historically there have been two ways to qualify, and most guides and TikTok's own help pages describe some version of these:
A personal account with at least 1,000 followers. Once you pass the threshold, the website field appears in Edit profile.
A business account. Business accounts have generally been able to add a website without the follower minimum, though in some regions and periods TikTok has tied this to business verification.
On top of that, TikTok has tested and changed these rules by region, so two creators with similar accounts in different countries may see different options. The simplest test is the only reliable one: open Edit profile and look for the website field. If it's there, you're eligible. If it isn't, one of the routes below is your next step. For the official current wording, check TikTok's Help Centre, because the rules do move.
Option 1: switch to a business account
If you sell anything, a business account is usually the fastest way to get a link. Switching is free and takes a minute:
- Go to Profile and tap the menu in the top-right corner.
- Tap Settings and privacy, then Account.
- Tap Switch to Business Account and choose a category that fits what you do.
Before you switch, know the trade-off. Business accounts can only use TikTok's commercial music library, which is a large collection of licensed tracks, but doesn't include every trending song. If your content depends heavily on trending audio, that's a real cost. Many small businesses don't notice the difference; many entertainment-led creators do.
Business accounts also unlock analytics and some promotional tools, which are useful once you start treating TikTok as a channel for your business rather than a hobby.
Option 2: keep growing to the follower threshold
If you'd rather stay on a personal account, the website field appears once you're eligible, historically at 1,000 followers. For many creators that comes sooner than expected, especially with a steady posting rhythm and a clear niche. In the meantime, the workarounds below will still send people where you want them.
What to do if you can't add a link yet
Not having a clickable link slows you down, but it doesn't stop you.
Put a short address in your bio text. It won't be clickable, but a short address like glee.link/theo is easy to remember and type. Avoid long, complicated addresses; nobody will type those.
Link your other profiles. TikTok lets you connect your Instagram and YouTube accounts to your profile. Both allow clickable links, so a curious viewer can reach your page in two taps instead of one.
Use comments and DMs. When someone comments "where can I get this?", reply with your address or invite them to message you. Pinning a comment with your address under a popular video can also help.
Say it in the video. "Search Theo Pottery" or "my page is glee.link/theo" on screen at the end of a video gives viewers something to act on.
What to link to from TikTok
TikTok audiences behave differently from Instagram followers. A large share of your views come from people who've never seen you before, served your video by the For You feed. They're curious for a few seconds, they tap your profile, and they tap your link. Whatever they land on has to make sense to a stranger, immediately.
That's why a link in bio page works so well on TikTok. Put the thing your latest video is about at the top, so a viewer who just watched it finds it instantly. When a different video takes off next week, move that topic up. The link on your profile never changes. Our guide to what a link in bio page is and what to put on it covers the layout in detail.
It also helps to include something for people who aren't ready to buy. TikTok viewers are often early in their journey with you, so a free guide, a waitlist or a newsletter sign-up converts a lot of curiosity that would otherwise disappear.
How to get more people to tap your TikTok link
Once the link is in place, these habits make the biggest difference.
Give the call to action at the end, after the value. "The full template is in my bio" lands best in the last few seconds, once you've shown why it's worth having. Put it on screen as text as well as saying it, because many people watch with the sound off.
Pin a video that explains what you offer. New visitors often check your pinned videos first. One clear video about what you sell, who it's for and where to get it does a lot of quiet work.
Use your bio line. The space above your link should tell people what's behind it: "Free beginner's guide below" or "Book a lesson below".
Keep the page light. TikTok opens links in its own built-in browser, and visitors are often on mobile data. A simple page with the important thing at the top loads faster and loses fewer people.
Watch which videos drive visits. If one video sends lots of visits but nobody taps your main button, the page doesn't match that video. Adjust the top of the page to fit.
Turning TikTok attention into something lasting
TikTok is brilliant for reach and unpredictable for consistency. A video can bring thousands of visitors one week and the next video can reach almost nobody. That's exactly why the most valuable thing a TikTok bio link can do is move people somewhere you control: an email list, a customer list, a booking history.
A visitor who joins your list after a viral video is someone you can reach next month, whatever the algorithm decides. We go through how to do that properly in how to grow an email list from Instagram and TikTok.
Setting it up with Glee
Glee builds your link in bio page for you. Tell Glow, Glee's built-in AI, what's in your latest video and what you want viewers to do, something like "put my beginner's guide at the top and add a sign-up for my newsletter", and it adds or reorders the blocks, then waits for your yes. Your page address goes into TikTok once. After that you only update the page, and Glee's analytics show you which videos are sending people your way.
Frequently asked questions
How many followers do you need to add a link to your TikTok bio?
Historically, personal accounts have needed 1,000 followers. Business accounts have generally been able to add a website without that minimum. TikTok changes these rules by region, so check Edit profile for a website field.
Why can't I add a link to my TikTok bio?
Usually because your account isn't eligible yet: it's a personal account below the follower threshold, or the feature isn't available in your region. Switching to a business account often adds the website field.
Does switching to a TikTok business account hurt reach?
There's no clear evidence that it does. The main trade-off is music: business accounts can only use TikTok's commercial music library.
Can I add more than one link to my TikTok bio?
TikTok gives you one website link. A link in bio page lets that single link lead to as many destinations as you need.
Why does my TikTok bio link open inside the app?
TikTok opens links in its built-in browser to keep people in the app. That's normal; keep your page light so it loads quickly in that browser.
What should I link to from my TikTok bio?
A link in bio page with the topic of your latest video at the top, plus a way for curious viewers to stay in touch, such as a newsletter or waitlist.
