A link in bio page is a small landing page, designed for phones, that you link to from your social media profiles. It holds your photo, a line about what you do, and a short stack of buttons and blocks: book a session, buy the guide, join the newsletter, watch the latest video. Your profile link points to the page, and the page points everywhere else.
If you're new to the idea of a link in bio itself, start with what a link in bio is and how it works. This guide is about the page: why it exists, what separates a page that converts from one that just sits there, and exactly what to put on it, top to bottom.
Key takeaways
A link in bio page turns the single link on your profile into a menu of next steps, so you never have to edit your profile again. The best pages are built around one main goal, with that action at the top and visibly different from everything else. Every page should include a way to stay in touch, ideally an email sign-up, because social reach is shrinking and followers aren't yours to keep. Five to seven items is plenty; more choices mean fewer taps on the ones that matter.
Why a link in bio page exists
Social apps give you one link, and most people who sell something need more than one. A fitness coach might have a free intro call, a paid programme, a YouTube channel and a newsletter. A jewellery maker has a shop, a drop list and a wholesale enquiry form. Choosing one of those for your profile means hiding the rest.
You could swap the link every time your focus changes, but that has two costs. It's tedious, and it quietly breaks every older post that says "link in bio", because those posts now lead somewhere else. A link in bio page removes both problems. The link on your profile stays the same forever. The page behind it changes as often as you like.
There's a third benefit people often overlook: a link in bio page is usually the first place a creator gets honest data about their audience. Likes tell you what people enjoyed. Taps tell you what they wanted. When a potter sees that his "Watch the vase video" button gets three times as many taps as "Shop mugs", that's a signal about what his audience values, and it's one he'd never get from comments.
How it's different from a website
A website is built for browsing. It has a menu, several pages and often a blog, and it's designed to be found through Google and explored at a desk. A link in bio page is built for a single moment: the two or three seconds after someone taps your profile link on a phone, usually while they're still half-thinking about the post they just watched.
That moment shapes everything about a good page. Visitors aren't there to read. They scan, they look for the thing they came for, and they leave quickly if they don't see it. So a link in bio page is narrow, short, and organised around actions rather than information.
You don't have to choose between the two. If you already have a website, your link in bio page can include a link to it. If you don't, a link in bio page with your own domain covers most of what a simple website does for a creator who finds customers on social media.
The anatomy of a page that works
Here's a page built from top to bottom, with what each part is for. Not every page needs every part. The point is to understand the job each one does, so you can pick the ones that match what you want visitors to do.
The header: confirm they're in the right place
Your photo, your name and one line that says what you do and who it's for. That line does more work than people expect. "Strength training for busy parents" tells a visitor in one glance whether this page is for them. "Coach. Dad. Coffee addict." doesn't.
Keep it to one line, and make it specific. If you serve a place, include it: "Wheel-throwing classes in Leeds" helps local visitors and helps you look established.
The main action: one thing, clearly first
This is the most important decision on the page. Ask yourself: if a visitor does only one thing, what should it be this month? Book a class, buy the new guide, join the course waitlist. That action goes first, directly under the header.
Then make it look different. A larger button, a stronger colour, or a short line underneath that adds detail, such as "4 places left in November" or "Opens Friday at 6pm". If your main action looks exactly like the six buttons under it, visitors have to read all seven to decide, and many won't.
Write the button as an action with a specific outcome. "Book a Tuesday evening class" beats "Classes". "Get the glaze recipe book, $15" beats "Shop". Specific buttons get tapped more because they remove the guesswork about what happens next.
The stay-in-touch block: catch the "not yet" visitors
Most people who visit your page won't buy or book today. That's normal. The question is whether you'll ever reach them again.
If your only follow-up is "Follow me on Instagram", you're relying on the algorithm to show them your next post. Socialinsider's 2025 benchmark put Instagram's average organic reach at around 3.5% of followers per post, so that's a weak plan. An email sign-up built into the page is far stronger: once someone joins, you can reach them directly whenever you have something worth saying.
Give people a reason to join. "Join my newsletter" is easy to skip. "Get new class dates a week before they go public" or "Three free glaze recipes, straight to your inbox" is a clear trade. We cover this in depth in how to grow an email list from Instagram and TikTok.
The proof block: answer "can I trust this?"
Visitors who've just discovered you are asking themselves whether you're any good. Two or three short testimonials answer that faster than anything you could say about yourself. "I'd never touched clay and made a bowl I actually use" from a past student is worth a paragraph of description.
Place proof close to the main action, ideally just below it, because that's where doubt shows up. Other forms of proof work too: a press mention, a client logo or two, a number like "212 students so far" if it's true and meaningful.
Your latest work: give newcomers a taste
An embedded video, a podcast player or a gallery of recent work lets visitors experience what you do without leaving the page. Embeds generally beat plain links here, because every link to another app is a chance for someone to get distracted and never come back.
Keep it to your best or most recent piece. A wall of twelve videos is a lot to ask of someone on a phone.
The practical details: remove the last objections
What do people need to know before they act? For a local business it's usually where you are and when you're open, so a map and opening hours belong on the page. For a coach or teacher it's usually "how much?", "how long?" and "is this for me?", which a short FAQ block handles well. For anyone who meets people in person, a save-contact button that adds your details to their phone in one tap is surprisingly useful.
Your other profiles: small, at the edge
Links to your other social accounts belong on the page, but as a row of small icons at the top or bottom, not as big buttons. They're for people who want to follow you elsewhere. They shouldn't compete with your main action, because sending a visitor back into a social feed is the opposite of what the page is for.
Putting it together: three example layouts
The anatomy above becomes much clearer when you see it applied. Here are three pages built for three different goals.
A teacher filling classes. Header with "Wheel-throwing classes in a small studio". Main action: "Book a class", with places left shown. Stay in touch: the monthly studio letter. Proof: one student quote. Latest work: a short throwing video. Practical: map and Saturday opening hours. Six items, one goal.
A coach launching a programme. Header with "Strength training for busy parents". Main action: "Join the waitlist for January", with a countdown to the opening date. Stay in touch: built into the waitlist itself. Proof: three client results. Practical: an FAQ about time commitment and equipment. Social icons at the bottom.
A maker selling a product drop. Header with "Handmade silver jewellery". Main action: "Shop the autumn drop, opens Friday 6pm". Second action: best sellers that are back in stock. Stay in touch: "Get the drop list, 24 hours early". Proof: a short "made by hand in my kitchen studio" story with one customer review.
For more real-world patterns, see our link in bio examples, and if you need inspiration for what to add, there are 25 link in bio ideas to choose from.
Design choices that matter (and the ones that don't)
People spend a lot of time on fonts and backgrounds. Those matter less than you'd think. What matters is that the page looks like the same person who made the post, so visitors don't feel they've landed somewhere unrelated. Use your brand colours and one or two fonts consistently, and that's enough.
Three design choices do make a measurable difference:
Contrast. Buttons need to be readable in bright sunlight on a cheap phone. Pale text on a pale background looks elegant on a laptop and disappears outdoors.
Spacing. People tap with thumbs. Buttons that are too close together cause mis-taps, which feel like the page is broken.
Speed. Large background images, autoplaying video and lots of embeds slow a page down. Most visitors arrive inside an app's built-in browser, often on mobile data, and slow pages lose people before they've seen anything.
Keeping your page working over time
A link in bio page isn't a set-and-forget job. The pages that perform well are maintained, and it only takes a few minutes a week.
Change the top item when your focus changes. If you've launched something new, it goes first. When an offer ends, take it down that day; an expired offer at the top of your page tells visitors nothing here is current.
Check your numbers weekly. Which buttons get tapped? Which get ignored? Move the winners up and remove anything that hasn't earned a tap in a month. If a button gets plenty of taps but few sales or bookings, the problem is usually the page it leads to, not the button.
Keep your page and your posts in step. When a reel takes off, put the thing it's about at the top of your page while the attention lasts.
Building a link in bio page with Glee
Glee lets you build your page block by block, or simply describe it. Tell Glow, Glee's built-in AI, something like "a page for my pottery classes with bookings on Tuesdays and Thursdays, a sign-up for my studio letter and a map to the studio", and it builds those blocks, connects the booking calendar and the form, and shows you the result for your approval before anything is published. There are 17 kinds of block, from buttons and galleries to countdowns, maps, forms, testimonials and FAQs, plus templates and themes if you'd rather start from a design. Everyone who books or signs up goes into your contact list, ready for your next email.
Frequently asked questions
Is a link in bio page the same as a landing page?
It's a type of landing page, built specifically for visitors from social media on phones. A classic landing page usually promotes one offer; a link in bio page usually offers a few clear choices.
What's the best thing to put at the top of a link in bio page?
The one action you most want visitors to take this month, written as a specific button such as "Book a Tuesday class" or "Get the guide, $15". Everything else goes below it.
How many links should a link in bio page have?
Five to seven items is a good range. More than that and visitors start skimming past everything, including your most important button.
Do I need my own domain for a link in bio page?
No, but it helps. A page on your own domain, such as links.yourbrand.com, looks more established and keeps working even if you change tools later. Glee supports custom domains.
Should I put my other social media profiles on my link in bio page?
Yes, as small icons rather than large buttons. They're useful for people who want to follow you elsewhere, but they shouldn't distract from your main action.
How long does it take to make a link in bio page?
A simple page takes about ten minutes. With an assistant like Glow, you can describe the page you want and have a first draft in about a minute, then adjust it.
