A good link in bio page is built around one goal, puts that goal first, and supports it with just enough proof and context for a stranger to act. That sounds simple, but it looks different for a coach than it does for a café, which is why examples are so useful.
Below are eight example pages for eight kinds of business, each laid out top to bottom with the reasoning behind every choice. They're composites, written to show the patterns that consistently work rather than copies of anyone's real page, so you can borrow the structure freely and write the words in your own voice.
Key takeaways
Every strong link in bio page has one main action that's visibly more important than everything else. Proof, such as a short testimonial or a result, works best directly under that action, where doubt appears. Pages that sell something people can't buy today, like a course that hasn't launched, should collect emails instead. Specific, outcome-led button text consistently beats generic labels.
1. The potter who teaches classes
The goal: fill evening wheel-throwing classes.
Top to bottom: a photo of Theo at the wheel and the line "Wheel-throwing classes in a small studio". A large button, "Book a class", with "4 places left in November" underneath. A sign-up for "The studio letter, new class dates first, once a month". A short embedded video of him throwing a tall vase. A map and "Open Saturdays 10 to 4". Instagram and YouTube icons at the bottom.
Why it works: the page has one job and it's obvious within a second. The places-left line adds honest urgency without any hard sell. The newsletter catches the large group of people who like the idea of a class but aren't ready to commit tonight; when the next dates open, they hear first. The video does what a paragraph of description can't, showing the calm, satisfying feeling of the class. The map answers the most practical question a local customer has.
Borrow this: put your capacity on the page. "4 places left" is information, not pressure, and it helps people decide.
2. The fitness coach
The goal: turn followers into coaching clients.
Top to bottom: "Strength training for busy parents, 3 sessions a week, 40 minutes each." A button, "Book a free 15-minute intro call", with "On Zoom, no pressure" underneath. A second option, "Start the 4-week programme, $49". Three short client results, each with a name and one line. An FAQ: "Do I need a gym?", "What if I miss a week?", "Is this for beginners?".
Why it works: coaching is a considered purchase, so the main action is a free, low-risk conversation rather than a payment. The paid programme sits second for people who already know they're in. The results appear straight after the offers, which is exactly when a visitor starts wondering whether it would work for them. The FAQ handles the three objections that stop most parents signing up, before they have to ask.
Borrow this: name your audience in the header. "For busy parents" lets the right people know they're in the right place and gently tells everyone else they're not.
3. The product photographer
The goal: win commercial shoots from small brands.
Top to bottom: a swipeable gallery of six product shots. A button, "Book a shoot", leading to a short enquiry form asking about product type, number of images, budget range and timing. A paid download, "The lighting guide for small brands, $19". A row of names of brands she's worked with.
Why it works: for a photographer, the work is the pitch, so it comes before anything else. The enquiry form qualifies leads without being off-putting: four questions is enough to know whether a project fits. The lighting guide serves brands that can't afford a shoot yet, earning something from them and building goodwill for later. The client names do quiet but important trust work.
Borrow this: offer a lower-priced product for people who aren't ready for your main service. It turns "not yet" into a small yes.
4. The language teacher before a launch
The goal: build a list of students for a course opening in spring.
Top to bottom: "Spanish for your first trip, in 6 weeks." A button, "Join the waitlist for the spring course", with a countdown to the opening date. A free resource: "10 phrases for your first trip, free by email". An embedded video, "The word everyone gets wrong in Spain". Three testimonials from past students.
Why it works: you can't buy the course yet, so the page doesn't pretend you can. Its whole job is to collect names. The countdown gives the waitlist a deadline, and the free phrases give hesitant visitors a lower-commitment reason to sign up. On launch day, everyone on that list hears about it at once, which is the difference between a launch and a whisper.
Borrow this: if you can't sell yet, collect emails. A waitlist built before launch is often the single biggest factor in how well a launch goes.
5. The musician
The goal: sell tickets and grow a fan list.
Top to bottom: the new single, playable on the page. A button, "Tour dates and tickets". Merch. A sign-up: "Hear about shows near you first". Small links to Spotify, Apple Music and YouTube.
Why it works: the music plays without the visitor leaving, so a curious newcomer can decide in thirty seconds whether they like it. Tickets come next because they're time-sensitive. The mailing list promise is specific and useful; fans don't want "news", they want to know when you're playing nearby. Streaming links are small because they're for people who already know where they listen.
Borrow this: make your sign-up promise specific. "Shows near you first" is something a fan actually wants.
6. The jewellery maker with product drops
The goal: sell out each small-batch release.
Top to bottom: "Handmade silver jewellery, released in small batches." A button, "The autumn drop opens Friday at 6pm", with a countdown. "Best sellers, back in stock". A three-sentence story: made by hand in a kitchen studio, recycled silver, every piece slightly different. A sign-up: "Get the drop list, 24 hours early". One customer review.
Why it works: drops give people a reason to come back on a specific day, and the countdown makes that date unmissable. Best sellers serve visitors who arrive between drops. The short story matters more than it looks: people buy handmade work partly because of the person behind it. The early-access list rewards the most loyal fans and makes each drop sell faster.
Borrow this: reward your list with something real. Early access costs you nothing and makes joining worthwhile.
7. The neighbourhood café
The goal: get nearby people through the door.
Top to bottom: "Coffee, bread and lunch on Mill Street." A button, "Order for collection". "Today's specials" updated each morning. A map and opening hours. "Save our number". A short line with the average review score.
Why it works: most visitors are nearby and deciding where to go right now. Everything on the page serves that decision: what can I get, where are you, are you open, is it good? The save-contact button turns a one-off visit into a regular, because next time they want to order ahead, the café is already in their phone.
Borrow this: for local businesses, practical information beats clever content. Make the address and hours impossible to miss.
8. The podcaster
The goal: grow listeners and find guests.
Top to bottom: the latest episode, playable on the page. Small buttons for Spotify and Apple Podcasts. "Support the show". A guest enquiry form.
Why it works: new listeners can start an episode immediately, which is the hardest step. Regular listeners can jump to their own app. The guest form turns the page into a booking tool for the show itself, saving a lot of email back-and-forth.
Borrow this: your page can serve more than one audience, as long as the main audience comes first.
What the best examples have in common
Look across all eight and a few patterns repeat.
Each page has one main action that's visibly more important than the rest. Visitors never have to wonder what the page wants them to do.
The buttons are specific. "Book a free 15-minute intro call" and "The autumn drop opens Friday at 6pm" tell people exactly what happens next.
Proof sits near the ask. Testimonials, results and client names appear right after the main action, where hesitation kicks in.
There's always a way to stay in touch, usually an email sign-up with a specific promise. That's what turns a visit into a relationship, and it matters more each year as organic reach shrinks. Our guide to growing an email list from Instagram and TikTok explains why.
And they're short, usually five to seven items. None of them try to include everything.
If you want more building blocks to choose from, see our 25 link in bio ideas, and for the reasoning behind each part of a page, what is a link in bio page, and what should go on it.
Building your own in Glee
Glee has 10 ready-made templates and 9 themes, or your own colours and fonts. You can also skip the building entirely: describe the page you want to Glow, Glee's built-in AI, something like "a page like the potter's: bookings first with places left, a newsletter sign-up, my latest video and a map", and it builds it, then waits for your approval before anything goes live.
Frequently asked questions
What does a good link in bio page look like?
One clear main action at the top, three to six supporting items, a way to stay in touch, and proof near the main action, all in your brand's colours and quick to load on a phone.
Can I copy one of these link in bio examples?
Yes. Use the structure that matches your business and write the words in your own voice. The patterns are what matter, not the exact wording.
What should a small business put in its link in bio?
Usually ordering or booking first, then location and opening hours, a save-contact button and a few reviews.
Should a link in bio page change when I launch something?
Yes. Move the launch to the top for as long as it's running, then put your usual main action back when it ends.
How do I know if my link in bio page is working?
Check how many visitors tap your main button and how many of those go on to buy, book or sign up. If taps are low, the page needs work; if taps are high but results are low, the destination does.
