The best link in bio ideas are the ones that give visitors a clear next step: book something, buy something, join something, or get to know you well enough to do one of those later. A page that only lists your other social profiles sends people straight back to the feed they came from, which is the opposite of what it's for.
Below are 25 ideas grouped by the job they do, with when each one makes sense and example button text you can adapt. At the end there's a simple way to pick the right four or five for your page this month.
Key takeaways
Choose link in bio items by the action you want, not by what you happen to have: book, buy, stay in touch, show your work, or build trust. Lead with one main action and support it with one item from each of the other groups. Specific button text, like "Book a Tuesday evening class", gets more taps than generic labels like "Classes". Five to seven items is plenty; revisit them whenever your focus changes.
Ideas that get you booked
If you sell your time, a booking is the most valuable thing a visitor can do. These ideas turn a profile visit into a slot in your calendar. Our guide to taking bookings from your Instagram bio covers the setup in detail.
1. A free intro call. The lowest-risk first step for coaches, consultants, designers and anyone with a considered purchase. Keep it short, 15 minutes is plenty, and say what happens on it. Example button: "Book a free 15-minute intro call".
2. A class or workshop timetable. For teachers, studios and makers who run group sessions. Showing real dates and places left is far more persuasive than a generic "Classes" link. Example: "Tuesday and Thursday evening classes, 4 places left".
3. Appointment booking. For salons, trainers, tutors and therapists, with your services, lengths and prices visible before people commit. Example: "Book a 60-minute session".
4. A project enquiry form. For custom or high-value work, a few well-chosen questions save hours of back-and-forth. Ask about budget, timing and what they need, and nothing more. Example: "Tell me about your project".
5. Event tickets or RSVPs. For workshops, launches, pop-ups and gigs. A date in the button text adds urgency. Example: "RSVP for the 14 December pop-up".
Ideas that sell
When you have something to sell, your link in bio is your shop window. Put the product first and make the price obvious. There's more on this in how to sell digital products from your link in bio.
6. Your best seller. Not your whole catalogue, the one product most people buy. Put the price on the button so nobody is surprised at checkout. Example: "Get the glaze recipe book, $15".
7. A new drop with a countdown. For makers and brands who release in batches. A countdown to the opening time creates a reason to come back. Example: "The autumn drop opens Friday at 6pm".
8. A digital download. Guides, templates, presets and printables are easy to sell from a bio because delivery is instant. Example: "Download the beginner's lighting guide".
9. A bundle. Grouping related products at a lower combined price raises the average order and simplifies the decision. Example: "The starter bundle: guide, template and video, $39".
10. A followers-only discount. A code that only appears on your page rewards people for tapping through and gives you a clean way to measure social sales. Example: "10% off for followers this week".
Ideas that keep people in touch
Most visitors won't act on their first visit. These ideas make sure you can reach them again, whatever the algorithm does. We go deeper in how to grow an email list from Instagram and TikTok.
11. A newsletter sign-up, built into the page. A form on the page converts far better than a link to a separate site, because every extra tap loses people. Say what they'll get and how often. Example: "Join the studio letter: new class dates first, once a month".
12. A freebie in exchange for an email. A small, useful gift, such as a checklist, template or short guide, gives people a reason to sign up today. The best freebies answer the question you're asked most. Example: "Get 3 free glaze recipes by email".
13. A waitlist. Before a course, product or batch opens, a waitlist captures demand and gives you a launch-day audience. Example: "Join the waitlist for the spring course".
14. A save-contact button. One tap adds your name, number and email to the visitor's phone. Brilliant for local businesses, freelancers and anyone who meets people in person. Example: "Save my contact details".
15. A community link. If you run a Discord server, WhatsApp channel or private group, it's a strong way to keep your most engaged people close. Example: "Join the community chat".
Ideas that show your work
New visitors want to see what you do before they commit. These ideas give them a taste without sending them back to the feed.
16. Your latest video, embedded. An embedded video plays on the page, so visitors stay with you instead of drifting off into YouTube or TikTok. Example: "Watch: throwing a tall vase in 4 minutes".
17. Your podcast, with a player. Let people listen to the newest episode right there, with small links to their preferred podcast app. Example: "Listen to this week's episode".
18. A portfolio gallery. Six strong pieces in a swipeable gallery beat a link to a full portfolio site for someone browsing on a phone. Example: "See recent work".
19. Before and after. If your work visibly transforms something, such as a room, a garden, a photo or a brand, a before-and-after pair is the fastest possible proof. Example: "See the kitchen makeover".
20. Press and features. "As seen in" with a few names builds credibility quickly, especially for newer businesses. Example: "As featured in the local paper".
Ideas that build trust
The last group answers the quiet question every new visitor asks: can I trust this person with my money and time?
21. Testimonials. Two or three short, specific quotes from real customers, placed near your main action. "I'd never touched clay and made a bowl I actually use" says more than any description you could write. Example heading: "What students say".
22. An FAQ. Answer the three questions that stop people booking or buying: how much, how long, and is this for me? Example heading: "Before you book".
23. Your story in three sentences. Who you are, what you do and who it's for. Short and human beats long and polished. Example heading: "About Theo".
24. A map and opening hours. For any business with a physical location, this removes a very practical barrier. Example: "Find the studio, open Saturdays 10 to 4".
25. A work-with-me or brand partnerships page. For creators who work with brands, a short enquiry form or media kit link makes it easy for the right partners to reach you. Example: "Brand partnerships".
How to choose the right ideas for your page
Twenty-five ideas is a menu, not a checklist. A page with all of them would be overwhelming. Here's a simple way to choose.
Start with the one action that matters most this month. If you're filling classes, that's your timetable. If you're launching a product, it's the product or the waitlist. This goes first, and it should look different from everything else on the page: bigger, bolder or with a line of detail underneath.
Then add one item from each of three supporting groups: one way to stay in touch (11 to 15), one thing that shows your work (16 to 20) and one thing that builds trust (21 to 25). That gives you a focused page of four or five items, which is about right. Pages with more than seven items tend to get skimmed, and the most important button gets lost.
Finally, add your other social profiles as small icons, not big buttons, at the top or bottom.
Example combinations by type of business
To make this concrete, here's how the ideas combine for different businesses. For full breakdowns with the reasoning behind each layout, see our link in bio examples.
A potter who teaches classes: class timetable (2), the studio letter (11), a throwing video (16), a student quote (21), map and opening hours (24).
A fitness coach: free intro call (1), a 4-week programme (6), client results (19 or 21), an FAQ about time and equipment (22).
A product photographer: portfolio gallery (18), project enquiry form (4), a lighting guide for sale (8), brands worked with (20).
A musician: latest single (17), tour dates and tickets (5), merch (6), mailing list for shows nearby (11).
A café or bakery: order for collection (3 or 6), map and opening hours (24), save our number (14), reviews (21).
Writing button text that gets tapped
The ideas above only work if people tap them, and the words on your buttons matter more than their colour.
Lead with a verb that describes what happens: book, get, join, watch, download. Add the specific thing: a Tuesday class, the glaze recipe book, the spring waitlist. Where it helps, add a detail that makes it concrete or urgent, like a price, a date or the number of places left.
Compare "Shop" with "Get the glaze recipe book, $15". The second tells a visitor exactly what they'll get and what it costs before they tap, which removes hesitation. It also makes your analytics more useful, because you'll know exactly which offer people responded to.
Keeping your page fresh
Your page should change as your business does. When something launches, move it to the top. When an offer ends, take it down that day, because an expired offer makes the whole page feel neglected. Once a week, glance at which items get tapped, move the winners up and remove anything that hasn't earned a tap in a month.
Building it in Glee
Glee has blocks for most of the ideas in this list: buttons, booking calendars, forms and newsletter sign-ups, video and audio embeds, galleries, countdowns, maps, testimonials, FAQs and a save-contact button. You can add them yourself, or ask Glow, Glee's built-in AI, something like "add a countdown for the spring course and move the class timetable to the top", and it makes the change and waits for your approval.
Frequently asked questions
What should I put in my link in bio?
Your most important action first, such as a booking, product or waitlist. Then add one way to stay in touch, one example of your work and one piece of proof, such as a testimonial.
How many links should be on a link in bio page?
Four to seven items is a good range. Fewer, clearer choices get more taps than long lists.
What's a good link in bio for a small business?
Bookings or ordering first, then location and opening hours, a few reviews and a save-contact button. Add a newsletter or offers sign-up if you have repeat customers.
What's a good link in bio for a new creator with nothing to sell yet?
Lead with a free resource or newsletter sign-up, then your best piece of content. Building an email list early means you'll have an audience ready when you do launch something.
Should I put my other social media on my link in bio page?
Yes, as small icons. They help people follow you elsewhere but shouldn't compete with your main action.
How often should I change my link in bio?
Whenever your focus changes, such as a launch, a new class or a new video. Most active creators adjust their page every week or two.
